By having an expert in every territory, we know exactly what will work and what will not. We can take broad global strategies, tailor them for the local market, and deliver them with unrivalled local knowledge and experience.
Multi-channel marketing is not only a highly effective means for getting your message to your audience, it is essential in today's increasingly fragmented media ecosystem. Engaging the audience across multiple channels is a great way of driving brand recall as well as brand relevance. However, the trick is to make sure that the message matches the medium, as well as the audience's expectations for that medium. Reaching a teen on TikTok requires a different content and messaging strategy than reaching the same teen on Reddit. We have years of experience in developing content and messaging frameworks that work for reaching today's children, teens, and families.
Success for all our clients starts with truly understanding their target audience. This is even more important for global projects where navigating nuanced cultural identities can mean the difference between success and failure. This is why research and strategy is the backbone of our proposition. Through a combination of proprietary insights, primary research, and the big data we access through secondary sources, we understand the global child and their family better than anyone else.Know more
We develop your brand strategically, oriented to the target group on the basis of individual market and target group analyses. Our goal is to create relevant and sought-after brands that meet the needs of kids, teens, young adults, their families, and educational companions. We support you, from the creation of complete corporate brand identities to a compelling, multi-channel brand presence.
Whether TikTok, Instagram, YouTube, Facebook, or Twitter, social media is key when addressing young target groups and especially teens. The reality of life for young people includes heavy smartphone use, and vertical video is on the rise. We accompany you and your campaign from benchmarking, strategy, and content creation to social advertising, creator relations, and influencer marketing, maximizing your owned, earned, and bought opportunities.
A good employer branding strategy is the key to a strong corporate future. The right young employer branding can make skilled worker shortages and job vacancies a thing of the past. At the same time, a strong employer brand also creates cohesion within your team. We develop and implement compelling employer branding strategies based on an individual analysis of your situation.
We help you place your topics effectively in suitable media – not only in relation to the target group, but also individually adapted to the respective national and international market. We specialize in PR and publicity that particularly addresses kids, teens, young adults, and families as well as educational companions. Our press office can handle all your press requests and we have a proactive team that gets you the right coverage in the right publications. We ensure our clients get the coverage they deserve.
We develop brand experiences that win over your target group – based on strategy, across all touchpoints, and, of course, tailored to the circumstances and cultural expectations of the different international markets. We believe in the power of encounters, which is why we ensure a personal, authentic, and compelling brand experience in person as well as digitally. Our team of logisticians can create an event anywhere in the world, from touring shows to semi-permanent exhibits.
As a 360° full-service agency group, we offer media planning and buying, from global social media campaigns and local TV playouts to the full management of your marketing campaign. Based on our own market research and the campaign strategy developed individually for you, we ensure that your campaign is optimally aligned with the target group, at the right place and at the right time.