We are an insight, creative
and marketing agency group.

We help our clients at all stages of their marketing journey, from initial product development and consumer research all the way to executing their marketing and retail campaigns on a local level.

We are your experts in the children, youth, and family space.
We have offices in the UK, Germany, and Spain. We also have network partners in an additional 15 territories. From Munich and Madrid to Milan and Melbourne, we have the whole world covered. In each country, we have the most experienced marketing agency partner possible who is able to deliver on-the-ground insights and activations.

Target group experts

Our entire team is exclusively focused on the lives of children, youth, and families around the world.

Many team members have been working in the family space for over 20 years. Our research and insights team includes some of the most experienced qualitative and quantitative researchers with families as their target audience. We speak to hundreds of children and families around the world each year, ensuring we are on top of all the latest trends.

Everything we do and recommend is driven by the data, insights, and experiences we have.

Multi-channel communication

We are a full-service agency group. We use the right tool for the job, whether it is above the line or below the line, online, or offline.

We select the channels that are most relevant to the target group for your campaign. After all, primary school students move in different digital and physical spaces than teenagers or higher education students. We work together with you to develop customized campaigns that achieve the greatest possible impact across all channels, online and offline. Whether it involves a TikTok or YouTube channel, a live event, or POS campaign, educational communication or young employer branding, PR strategy or brand marketing – we are multi-channel experts with international experience and offer all services through a single point of contact.

Trusted partners

Many clients view us as their long-term strategic teammate. As both strategy and delivery partners, we need to talk the talk as well as walk the walk. We don't sit in ivory towers removed from the reality of actual work and suggest ideas that might work. Our campaigns are all filtered through the objective reality of our 20+ years of experience in the children, youth, and family space.

We won't make any recommendations that we know won't work in reality.

The agency network around the world

We are Family is the world's first network of agencies that specializes in kids, youth, and family marketing. We help our clients at all stages of their marketing journey, from initial product development and consumer research to branding and content creation, all the way to executing their marketing and retail campaigns on a local level.

Our network is formed from a combination of the best respective agency in each territory. Every member has extensive experience in the family market, and many have been implementing successful and award-winning campaigns for over 25 years.

We understand that market and cultural differences will impact needs and demands, and we must adapt our campaigns to reflect that. In Europe alone, there are over 20 different languages and cultures. For this reason, we have searched for the best international experts in family marketing, established new offices, and founded the unique global expert network "We are Family" at the beginning of 2020. By having an expert in every territory, we know exactly what will work and what will not. We take broad global strategies, tailor them for the local market, and deliver them with unrivalled local knowledge and experience.