We Are Family – Canada’s leading Kids, Teens and Family full-service marketing agency

We are Family Canada
The communication agency for kids, young people and their families

We are specialized in communication and marketing for children, young people, their families and educational companions such as educators and teachers. We accompany our clients on all steps of the marketing journey: from product development and market research to roll-out and reporting of marketing and communication campaigns that inspire their target group - in Canada and also worldwide in cooperation with our We are Family agency network.

Kids and Family marketing expertise is our key to your success. For over 20 years, our team has been developing successful campaigns for children, young people, and families. From children’s, parent, and grandparent campaigns to trainee, student, kindergarten, school, and university initiatives: marketing, communication, and educational outreach are our specialty. Your success is our focus, tailored to meet the unique needs of each demographic we engage.

Everything we do and recommend is driven by the data, insights, and experiences we have so we ensure to be on top of all the latest trends. Our team includes some of the most experienced researchers in quantitative and qualitative market research in the field of children, youth, families and educational institutions. We regularly survey this target group in Italy and worldwide, ensuring that we know what makes Gen Alpha and Gen Z tick.

As a 360° full-service agency, we accompany your cross-media communication project from the idea to the reporting. Whether online, offline, at the point of sale, on social media or in the metaverse: We choose the channels where your target audience is at home and develop a visual language and messages that resonate with them. For your project, whether national or international, you always have one contact person with us: Our consulting experts accompany your project from start to successful implementation.

We act globally
From Canada to the World:
Our International Agency Network

Kids and Family marketing expertise is our key to your success. For over 20 years, our team has been developing successful campaigns for children, young people, and families. From children’s, parent, and grandparent campaigns to trainee, student, kindergarten, school, and university initiatives: marketing, communication, and educational outreach are our specialty. Your success is our focus, tailored to meet the unique needs of each demographic we engage.

Everything we do and recommend is driven by the data, insights, and experiences we have so we ensure to be on top of all the latest trends. Our team includes some of the most experienced researchers in quantitative and qualitative market research in the field of children, youth, families and educational institutions. We regularly survey this target group in Canada and worldwide, ensuring that we know what makes Gen Alpha and Gen Z tick.

Services

We are your Canadian partner for all crossmedia marketing communication needs, focusing on kids, teens & families. As a 360° full-service agency, we accompany your project from the initial idea to implementation and beyond.

Consulting

A strategic partner you always wanted

Our consulting department engages your project with insights and strategic points of view. We take the lead on your project, including marketing, branding, and campaign development, offering continuous strategic guidance for optimizing campaigns.

Market Research

Expert insights into the unique niche

Obtain quality insights from our kids, teens and family experts. Our unique kid’s research approach finds insights using quantitative and qualitative data that help your initiative to successfully resonate with your target audience.

Strategy & Conception

Tailored solutions for successful communication

Our team of experts in kids and family matters rely on data to provide strategic, innovative and purposeful solutions specifically geared towards the needs of your audience.

Social Media & Content

Crafting safe and impactful social media content

Whether it's Instagram, YouTube or TikTok, content creation, social advertising or influencer marketing, we create meaningful and safe content, shaping the experience for new generations.

Campaigns

Maximizing engagement with results-driven campaigns

Make a statement with clarity and a scalable experience plan for maximum engagement. The Kidzsmart team offers a results-driven strategy for your all campaign requirements, covering everything from the initial concept and implementation to ongoing KPI monitoring.

Creating Design & Film

See the world through the eyes of the target group

Whether print, animation, design 2D and 3D, video or motion, we speak the visual language of your target demographic - children, young people and families.

Live & Activation

Authentic connections with your audience through live experiences

Bring your brand to life! Closer to your target audience than ever before – through fostering genuine interactions between your brand and children, youth, and families, right at the point of sale.