BOSTON RED SOX - STEM education program

OVERVIEW

Explore the thrill of baseball with the Red Sox's Kid Nation! Our STEM Educational program, featuring Wally’s Playbook and the Kid Nation Newsletter, ignites young fans' passion for the game through interactive STEM activities and exclusive Red Sox content. Designed to engage and educate, our program keeps the excitement alive with contests, player insights, and more, fostering a deep, educational connection with the sport and ensuring the Red Sox spirit thrives in the hearts of our youngest fans.

Wally and Tessie's STEM Workbook, presented by Sunovion, is a fun educational resource combining baseball with science, encouraging children to learn through sports. The cover highlights the theme "The Science of Baseball" with colorful illustrations of the Red Sox mascots.
The "Kid Nation Newsletter" banner features Wally, the Red Sox mascot, and encourages young fans to engage with the team. Below, a "Play Ball!" graphic signals the 2015 season's kickoff with an image of Red Sox players in action, highlighting team spirit.

Our Client

The Red Sox's outreach connects youth with baseball through innovative STEM experiences. Bridging home and Fenway Park, our program cultivates lasting loyalty and introduces new generations to this historic brand, ensuring the Red Sox tradition of passion and community involvement continues to flourish.

THE TASK

Creating an educational Red Sox experience that parents can trust. Our STEM activity book and e-newsletter offer fun, educational content tailored for young fans, nurturing their love for the game and strengthening their connection with the team.

Our solution

Our Red Sox STEM Education initiative seamlessly integrated into the fabric of local educational hubs, museums, and schools, earning praise for its STEM-focused curriculum alignment and user-friendly accessibility. This innovative program remains an ongoing collaboration between the Red Sox organization and these esteemed institutions, evolving and adapting to maintain its impact. Our marketing endeavors garnered enthusiastic feedback, exemplified by a glowing client testimonial, affirming the success of our creative strategies. It's been an exhilarating journey, and we're thrilled to have had the chance to collaborate with the exceptional team at the Boston Red Sox.

The STEM workbook features interactive exercises related to baseball, emphasizing mathematics and science concepts like reaction time and batting averages. Activities include a "Double Play" visual comparison and a section for kids to engage with STEM-related questions.
 

Client testimonial

“Major League Baseball, over the past few years, has recognized the importance of marketing our brand to today’s youth in an effort to bolster the sport’s popularity as competition in the sports/entertainment industry becomes increasingly competitive.
To meet these goals, the Red Sox organization has revamped our Kid Nation fan club program and implemented our new “Calling All Kids” initiative. This includes redesigns and rebranding of locations within Fenway Park as well as a heavy push through print and digital media. Kidzsmart has been an integral part of this effort. Through a collaborative effort between the Red Sox marketing department and the folks at Kidzsmart, we have been able to create great new content through our Kid Nation Newsletter email blasts and physical activity books. This content has been extremely helpful in capturing young fans’ attention and exposing them to America’s pastime. Content-wise, we’ve covered everything from activities, player profiles, collectible posters, and STEM reasoning and problem solving puzzles to engage kids and make the game more relatable to them.
I believe the efforts from this partnership have been very successful and have added value to our Fan Clubs memberships while also helping us on the way to accomplishing our broader organizational goals.”

— Boston Red Sox Fan & Youth Engagement

 

Wally, the Red Sox mascot, is featured in an interactive STEM workbook with a coloring page titled "Great Catch Wally." Another section introduces STEM superstars Isaac Newton and Ada Lovelace for kids to color and learn about.