About the network
We unite the best specialized agencies from each country in one network. We are Family is the world's first network of agencies that specializes in kids, youth, and family marketing. We maximize our partners' businesses and relevance.
We help our clients at all stages of their marketing journey, from initial product development and consumer research all the way to executing their marketing and retail campaigns on a local level.
Here we are
Vision & Mission
Creating the world’s biggest and most experienced agency network specialized in kids, youth and family marketing.
ONE NETWORK AROUND THE WORLD
Children in Madrid have different needs than children in Manchester or Michigan. We know that market and cultural differences will affect demand, and we must adjust our campaigns to reflect this. In Europe alone, there are more than 20 different languages and cultures. Therefore, at the beginning of 2020, we searched for the best international experts in home marketing, established a new office, and established a unique global expert network “We Are Family”. By having experts in each area, we know exactly what works and what will not. We adopt a broad global strategy, tailor-made for the local market, and provide unparalleled local knowledge and experience.
THINK GLOBAL – ACT LOCAL
Our network is formed of the best-in-class agency in each territory. Every member has extensive experience in the family market, and many have been implementing successful and award-winning campaigns for over 25 years. SINGLE POINT OF CONTACT Your campaign serves various markets, but you have only one contact person saving you time and money. This person works with our clients and local partners from conception to launch and then ongoing optimization. By having an expert in every territory, we know exactly what will work and what will not. We can take broad global strategies, tailor them for the local market and deliver them with unrivalled local knowledge and experience.
Memberships
This is the moment to join!
Become a member of We are Family and benefit from opportunities, advantages, and growth.
We are Family grows a network of specialized agencies that aim to become best in class company in an inspiring setting. Our members help each other evolving their brands and visibility, sharing knowledge and being much more successful in a global network brand.
Sales rattles, creative tables an even an own hosted yearly convention help our members to grow in business, increase their competence in all relevant disciplines and extend their network.
Every member has extensive experience in their market, and many have been implementing successful and award-winning campaigns for over 20 years.
We share best practices and local trends throughout the network to ensure each member is as relevant and up to date as is possible. This global and local knowledge ensures we deliver demonstrable success to our clients in each territory.
Benefits
- Be a part of a global vision
- Profit of a global brand
- Increase your market visibility
- Receive Leads
- Access to expertise and insights
- A plan to sell your business
Membership Options
Investor information
Creating the world’s top & largest agency network specialized in kids, youth and family marketing.
We are Family is the world’s first network of agencies that specializes in kids, youth and family marketing, that maximizes our partners’ businesses and relevance.
We help our clients at all stages of their marketing journey, from initial product development and consumer research all the way to locally executing their marketing and retail campaigns.
We are family is a registered trademark in 38 countries across the globe.
Under the lead of a Team having 20 years of experience in kids & family marketing business we intend to form and unite 30 specialized marketing agencies from all over the world under the brand “We Are Family”. Providing representation in these markets and local know related to these markets to its customers.
We intend to develop the “We Are Family” umbrella brand into a major global brand, targeting aggregated sales of 350 € million and a strong brand awareness.
The Luxembourg entity We Are Family Global S.A. will create branch agencies in which the relevant local partners hold between 10% and 40% direct interests.
We Are Family Global S.A. holds the rights to the brand and will develop further valuable intellectual property.
Future Plan & Expansion
The next 3 years
We will invest & onboard further agencies in our key markets:
North America (USA, CAN)
EUROPE (FRA, SWE)
LATAM (BRA, MEX)
MIDDLE EAST (UAE)
ASIA (CHI, SING, PHIL, S-KOR)
As a full 360-degree marketing agency group we understand how paid media fits into any integrated campaign. From a small tactical "boost" to help kick start an initiative to the back- bone of the Project that everything else relies on.
Using our research and strategy skills along with our ingrained knowledge of the audience we ensure campaigns are perfecly optimized to target the audience.
By 2025 and using our unrivalled knowledge of the audience we will have launched a new media offering that will look to shake up the industry and help clients reach their audience in a more effective way.
We are Family Education is an indipendent business division of We are Family and an own educational services network. We are an authorized agency network by different states laws to develop, manage, and provide services or programs to local educational markets.
Our Growth Plan
We will hit 500M€ by 2030
Join the family
Here are 8 reasons
to join us!
You will be seen as relevant bigger in your market
You will win bigger customers
You will have unique insights (We are Family research)
You will work on international projects
Your team will be proud to be part of a global family
You will be able to exchange ideas & concepts
You will grow faster
We will create a higher value of your agency
Let´s talk
