Discover the five essential pillars for success in today's children's media landscape.
Insights to grow your kids and family audience
If you work in kids and family media right now, this distinction might be the most useful thing you read this week.
Trend Debrief
Rethinking screen time and how digital experiences can inspire creativity, curiosity, and connection.
Trend Debrief
Getting participant recruitment wrong doesn't just affect data quality - it can lead to strategies built for the wrong audience entirely.
A Family Moment Inside Golf’s Most Exclusive Event, And a Way In for New Fans
Rethinking screen time and how digital experiences can inspire creativity, curiosity, and connection.
Discovering fandom through the magic of Match Day
Trend Debrief
Why fear feels good
Summer 2025 Trend Debrief
Discover the five essential pillars for success in today's children's media landscape.
Why risk-aversion, algorithms, and commercial pressures are stifling creativity in kids' content
The Rise of AI Music and What It Means for the Next Generation
New Models for Kids’ Monetisation
Why personality drives fandom
How today’s creators build multichannel ecosystems - from YouTube and TikTok to broadcast - to beat fragmentation and spark “moments that matter.”
Why emotion makes brands unforgettable
Rediscovering film in the age of digital distraction
What brands can learn from the new teenage need to belong
Why Parents Love Sharing Their Childhood Music with Their Kids
How Toxic Ideals About Masculinity Are Influencing Young Boys and What We Can Do to Help
Bridging the gap between limited resources and quality education
A New Generation of Fans, A New Era for the Game
Building a bridge between home and school for smarter digital choices
The Future of Young Sports Fans
How consumer insights are shaping the future of play
Nostalgia’s role in rebuilding family connections
Should kids take charge of their media choices, or is it a parent's role to steer the screen?
Insights to grow your kids and family audience
Relaunching Familiar Content is a Popular Strategy for Ensuring Audience Engagement and Protecting Revenue Margins
Why Wicked's Timeless Lessons on Authenticity and Trust Matter More Than Ever
Empowering Young Minds to Navigate the Digital World
Bridging Divides: Kids' Media’s Challenge to Connect Across Values
Unlocking Gen Alpha’s Lingo: A Dive into Today’s Trendiest Slang
How teenage athletes made their mark in Paris 2024 and inspired a new generation
A New Twist on America's Pastime: How Banana Ball is Challenging Baseball's Traditions and Winning Fans Over
A Deep Dive into the Growing Influence of Girls' Sports Participation
Caitlin Clark's impact on women's sports and the next generation of female athletes
Generation Z's Influence on Music Consumption
The anatomy of the modern day fan
Valentine's Day celebrations are all about letting your loved one’s know that they are appreciated and cared about!
The pros and cons of playing one sport
What’s all this that I’m hearing about 10-year-olds spending almost $900.00 on skincare products in Sephora?
A complete list of the top Kids TV shows of 2024
How social media has changed the consumption of sports content by tweens
Our Top Picks for Best Toys of 2023
Tween Council has become an annual project with the purpose of better understanding industry, audience and clients’ needs. Find out more.
Understanding how kids engage with sports through participation, fandom and gender
What makes children laugh between the ages of 0 and 6
Children on Social Media App ‘TikTok’ and Implications for Experiences of Adulthood
As we continue moving into an age where life is increasingly online, rebellion can look a little different than it used to.
Who is Ms Rachel? How did she get so popular? And why do kids and parents love her?
Authentic or not, virtual influencers are real
The soft, rotund toys quickly shot to the top of children’s wish list. Find out why
How Smell-O-Vision is making a comeback in cinema
Our take on the barbie trailer and what you might have missed
We are Family, Children's marketing, Research Agency
We are Family, Children's marketing, Research Agency
Experiences for the post-COVID generation
How the toy industry is making an effort to cater to disability
The ways that technology in the classroom shapes educational and social inequity
Our take on the next big social media apps
An overview of our research report on consistency in classification
A look into toys and how the recession effects them
A 'bite' of the "Food and Me" Research report
Who want's to wait to watch something? Apparently a lot of people
Children’s safety online are changing, and in this month’s trend debrief, we dig into what this looks like and why it matters
The state of cinema in a post-pandemic world
Children's online safety matters
How augmented reality is being used by makeup brands to help consumers
our take on the commonwealth games and all that went on
Since when was power washing fun?
The three main reasons gen z love love island so much
The rise of women's football and how the future looks
A look into the success of Kate Bush's "Running Up That Hill"
How was children's learning impacted by virtual lessons and staying at home? How did this all affect education?
Research insights into mental health amongst gen z
Why are poeple getting brand tattoos
Here are five things video games can do beyond entertainment
Once an exclusive new social media platform, now an added feature on most apps. What happened to Clubhouse?
Discover Why is this technology not being utilised in the children's toy space
Three key things we noticed when watching turning red
Why podcasts are becoming increasingly more popular amongst children
Highlights of the 2022 Grammys
Exploring the number of different ways media can improve their fanbase
Highlights of the 94th Academy Awards
Unlike the wars from the past, this war is available to the youngest audience almost from the front lines
How can a game seemingly so popular be something so many of us haven't heard of
As Korean culture takes the world by storm, one of the strangest trends to make its way to the West is mukbang
Exploring how the online world and the growing need for virtual customer contact caused some brands to take advantage of the hype to reach a whole new target group
A look into how the games industry is using nostalgia to reach a new and old audience
A look into the success of the wordle phenomenon
Our insights into how to get the best out of online communities
Making social, digital, and physical interactions fun
