Experts in kids, teens, and families
We are Family is a research & strategy, creative, and marketing agency specialising in the kids, teens and family space. Our mission is to help our clients understand, reach and effectively engage their target audience.
Our Values and Ethos
Our experienced team has in-depth knowledge of what makes Gen Alpha, Gen Z, and their parents tick.
We put that knowledge to good use for our clients. We’re always looking for new and more effective ways to solve problems and will never settle for the status quo. Encouraging the “what ifs” and challenging the standard practice is a core part of our company DNA.
When we’re working with clients, we like to think of ourselves as an extension of your team. We aim to be fun and easy to work with, and we never deliver work that we’re not incredibly proud of.
Work Brilliantly Together
We have a collaborative approach to working with clients, we see ourselves as an extension of their teams.
We want to be fun and easy to work with. Life is too short for painful client/agency relationships
Seek New Ways
We don’t want to “reinvent the wheel” but we never settle for how it has always been done.
We’re always looking for new and more effective ways to solve our clients' problems.
Deliver with Pride
We want to be incredibly proud of the work we deliver .
The worst thing for us is to deliver something and think “that’ll do”.
We aren’t happy until we’ve nailed it.
Make a Difference
Our work must make an impact.
If it doesn’t make a difference to a client’s work or their understanding of the world, we have failed.
Family Safe Shield
The We Are Family Safe Shield is our commitment to making sure we only have a positive impact on the lives of kids, teens and their families. We have four key pledges -
Frequently asked questions
What makes We Are Family experts in kids and family marketing?
We specialise exclusively in children, teens and parents. Unlike many agencies that work across a wide range of industries, everything we do is focused on understanding and engaging young people and families.
Our marketing team works closely with our research team, which speaks to thousands of children, teenagers and parents every year. This gives us first-hand insight into what interests them, what influences their decisions, where they spend their time and how brands can connect with them effectively.
Because kids and family audiences are our sole focus, we build on this knowledge every day, helping us create marketing campaigns that are informed by real audience understanding rather than hopelessly guessing.
How long has We Are Family been working in youth marketing?
We Are Family was founded in 2019, but the experience behind the business spans decades.
Our founder and CEO, Maurice Wheeler, has worked in children's media and marketing since 1996, beginning with the online marketing campaign for Disney's 101 Dalmatians film release. He has spent nearly three decades helping brands connect with children, teenagers and families.
Alongside Maurice, our COO, Sev Marcel, also brings extensive experience in the kids and family media sector, including her time at WildBrain, one of the world's leading children's entertainment companies.
Together, our leadership team combines decades of experience in youth marketing, children's media and family audience engagement. This experience helps us understand how young people and parents think, what drives their choices and how brands can build meaningful connections with them.
What is the difference between a kids marketing agency and a general marketing agency?
Kids marketing is arguably the hardest subsection of the marketing world. The audience changes constantly; what they liked six months ago they don’t like today. The line between cool and cringe is only atoms thick and so easy to stumble over. The regulations are rightfully plentiful, different in every market and being updated on a daily basis.
Successful kids and youth marketing requires a deep understanding of what young people care about, how they consume content and how they interact with brands. What resonates with children and teenagers today may not work just a few months later.
We are part of a unique network of agencies that specialise in working with kids, teens, and their families. We have partners on the ground in 30 markets, so we can help you understand the nuances and challenges of working in particular areas and deliver purpose-built campaigns that appeal to regional audiences on a global scale.
