Your experts
in kids, youth, and families

We are Family is a research, strategy, creative, and marketing agency specialising in the kids, youth and family space. 
Our mission is to help our clients understand, reach and effectively engage their target audience.  

Our offices around the world can deliver campaigns in over 30 territories, from Munich and Manchester, Minneapolis and Melbourne. We know each market has its own specific needs, and in evey one, we provide on the ground insights and activations.

We're your Experts
We're exclusively focused on the lives of kids, youth and families. Our research and insights team are some of the most experienced qualitative and quantitative researchers with the family audience (some of them have more than 20 years in the industry). Each year, we speak to thousands of children and families around the world and deploy the latest state-of-the-art technology to ensure we are on top of all the latest trends. 

Everything we do and recommend is driven by the data, insights and the experience we have.

Discover Our Multi-Channel Communication
We use the right tool for the job whether it is above the line or below the line, online or offline.

We select the channels that are most relevant to the target group for your campaign objectives, because tweens move in different digital and physical places than teenagers or parents. Together with you, we develop customised campaigns that achieve the greatest possible impact across all channels online and offline. Whether TikTok or YouTube channel, live event or POS campaign, PR strategy or brand marketing—we are the multi-channel experts with international experience.

We are trusted partners

We are lucky enough to work with a range of clients from small start-ups to global mega-brands. Our clients are in the toy, media, entertainment, FMCG, hospitality, sport, QSR, and technology sectors. Basically, if you want to engage kids, youth and families then you’d sit perfectly within our client portfolio.

To many clients, we're long-term strategic teammates. As both strategy and delivery partners we talk-the-talk as well as walk-the-walk. We don't sit in ivory towers removed from the reality of actual implementation and suggest ideas that "might'' work. Our campaigns are all filtered through the cold reality of our 20+ years of experience in the children, youth and family space. We won’t make any recommendations that we know won’t work in reality.

Our London-based team of researchers, strategy planners, creatives and marketers are poised and ready to help with what ever our clients throw at us. A further 300 experts around the globe in our partner offices are on stand by to deliver on-the-ground insights and tailor-made solutions wherever is required.

No matter who we’re working with, we strive to maintain easy and open communication and work as part of your team. Life is too short for painful agency-client relationships! 


We Take Our Responsibilities Seriously
We believe that kids and families deserve better.
They deserve to be listened to and understood.
They deserve to have products and services that answer their needs and exceed their expectations.
They deserve to have content made for them that is entertaining, educational, and inspiring.
They deserve to be involved in a conversation and not just talked at.

We're Part of a Global Agency Network
Our network is formed of the best-in-class agency in each territory. Every member has extensive experience in the family market, and many have been implementing successful and award-winning campaigns for over 25 years. 

With experts in every territory, we know exactly what will work and what will not. We can take broad global strategies, tailor them for the local market and deliver them with unrivalled local knowledge and experience.