![A group of people are cheering at a sports event. A girl in the centre stands in the foreground and is cheering on the team too.](/fileadmin/user_upload_uk/Blog_Assets_uk/girl_fan_2.png)
The Global Kids Sports Report is one of the most comprehensive pieces of research of its kind, looking at why kids do and do not participate in sports and what drives their fandom for particular teams and sports stars.
We spoke to just over 4,300 tweens and their parents across 7 countries through both qualitative and quantitative research methodologies.