We Are Family is a full-service marketing agency specialising in kids and families. We can help you:

Understand how to encourage kids to participate in sport

Grow and nurture your kids fan base

Create business models based on kids & parents needs 

The Global Kids Sports Report

The Global Kids Sports Report is one of the most comprehensive pieces of research of its kind, looking at why kids do and do not participate in sports and what drives their fandom for particular teams and sports stars.

We spoke to just over 4,300 tweens and their parents across 7 countries through both qualitative and quantitative research methodologies.

Here's a snapshot of what we found:


is now the joint favourite sport for US children to play, along with basketball


of UK tweens rarely or never watch live TV sports broadcasts

Of the top 10 most popular sports stars across our sample (weight for population size).

The top 3 are soccer players, 2 of the top 10 are women, and 1 is over the age of 60

Only 30% of girls have a sports star that inspires them or they look up to versus 47% of boys

US tweens are
just as likely to support a soccer team as they are an MLB team

Register your interest in the free report, out November 27!

We look forward to hearing from you!