Experts in kids, teens, and families

We are Family is a research & strategy, creative, and marketing agency specialising in the kids, teens and family space. Our mission is to help our clients understand, reach and effectively engage their target audience.

A father holds his two small children (girl and boy) in his arms and everyone is smiling.

Our Values and Ethos

Our experienced team has in-depth knowledge of what makes Gen Alpha, Gen Z, and their parents tick.

We put that knowledge to good use for our clients. We’re always looking for new and more effective ways to solve problems and will never settle for the status quo. Encouraging the “what ifs” and challenging the standard practice is a core part of our company DNA.

When we’re working with clients, we like to think of ourselves as an extension of your team. We aim to be fun and easy to work with, and we never deliver work that we’re not incredibly proud of.

Work Brilliantly Together

We have a collaborative approach to working with clients, we see ourselves as an extension of their teams.

We want to be fun and easy to work with. Life is too short for painful client/agency relationships

 

 

Seek New Ways

We don’t want to “reinvent the wheel” but we never settle for how it has always been done.

We’re always looking for new and more effective ways to solve our clients' problems.

 

 

 

Deliver with Pride

We want to be incredibly proud of the work we deliver .

​The worst thing for us is to deliver something and think “that’ll do”​.

We aren’t happy until we’ve nailed it.

Make a Difference

Our work must make an impact​.

​If it doesn’t make a difference to a client’s work or their understanding of the world, we have failed.

Family Safe Shield

The We Are Family Safe Shield is our commitment to making sure we only have a positive impact on the lives of kids, teens and their families. We have four key pledges -

We are Global
Discover our international network of offices and partner agencies

We are part of a unique network of agencies that specialise in working with kids, teens, and their families. We have partners on the ground in 30 markets, so we can help you understand the nuances and challenges of working in particular areas and deliver purpose-built campaigns that appeal to regional audiences on a global scale. 

Colourful tangram shapes with the colours orange, yellow, light blue, mid blue and dark blue, which are part of the corporate identity of the We are Family.