We are Family Canada
The communication agency for kids, young people and their families

We are specialized in communication and marketing for children, young people, their families and educational companions such as educators and teachers. We accompany our clients on all steps of the marketing journey: from product development and market research to roll-out and reporting of marketing and communication campaigns that inspire their target group - in Canada and also worldwide in cooperation with our We are Family agency network.

Kids and Family marketing expertise is our key to your success. For over 20 years, our team has been developing successful campaigns for children, young people, and families. From children’s, parent, and grandparent campaigns to trainee, student, kindergarten, school, and university initiatives: marketing, communication, and educational outreach are our specialty. Your success is our focus, tailored to meet the unique needs of each demographic we engage.

Everything we do and recommend is driven by the data, insights, and experiences we have so we ensure to be on top of all the latest trends. Our team includes some of the most experienced researchers in quantitative and qualitative market research in the field of children, youth, families and educational institutions. We regularly survey this target group in Italy and worldwide, ensuring that we know what makes Gen Alpha and Gen Z tick.

As a 360° full-service agency, we accompany your cross-media communication project from the idea to the reporting. Whether online, offline, at the point of sale, on social media or in the metaverse: We choose the channels where your target audience is at home and develop a visual language and messages that resonate with them. For your project, whether national or international, you always have one contact person with us: Our consulting experts accompany your project from start to successful implementation.

We act globally
From Canada to the World:
Our International Agency Network

Kids and Family marketing expertise is our key to your success. For over 20 years, our team has been developing successful campaigns for children, young people, and families. From children’s, parent, and grandparent campaigns to trainee, student, kindergarten, school, and university initiatives: marketing, communication, and educational outreach are our specialty. Your success is our focus, tailored to meet the unique needs of each demographic we engage. 

Everything we do and recommend is driven by the data, insights, and experiences we have so we ensure to be on top of all the latest trends. Our team includes some of the most experienced researchers in quantitative and qualitative market research in the field of children, youth, families and educational institutions. We regularly survey this target group in Canada and worldwide, ensuring that we know what makes Gen Alpha and Gen Z tick.

As a 360° full-service agency, we accompany your cross-media communication project from the idea to the reporting. Whether online, offline, at the point of sale, on social media or in the metaverse: We choose the channels where your target audience is at home and develop a visual language and messages that resonate with them. For your project, whether national or international, you always have one contact person with us: Our consulting experts accompany your project from start to successful implementation.

Services

We are your Canadian partner for all crossmedia marketing communication needs, focusing on kids, teens & families. As a 360° full-service agency, we accompany your project from the initial idea to implementation and beyond.

Consulting

A strategic partner you always wanted

A group of colleagues in a business meeting engage in a lively discussion. One woman is gesturing while explaining her ideas, and the others listen attentively.

Our consulting department engages your project with insights and strategic points of view. We take the lead on your project, including marketing, branding, and campaign development, offering continuous strategic guidance for optimizing campaigns.

A group of colleagues in a business meeting engage in a lively discussion. One woman is gesturing while explaining her ideas, and the others listen attentively.

Market Research

Expert insights into the unique niche

Two girls are working on a project by placing sticky notes and QR codes on a wall.

Obtain quality insights from our kids, teens and family experts. Our unique kid’s research approach finds insights using quantitative and qualitative data that help your initiative to successfully resonate with your target audience.

Two girls are working on a project by placing sticky notes and QR codes on a wall.

Strategy & Conception

Tailored solutions for successful communication

A young girl playfully holds a magnifying glass to her face, making one of her eyes appear larger. She wears glasses and stands confidently in a bright room, smiling slightly.

Our team of experts in kids and family matters rely on data to provide strategic, innovative and purposeful solutions specifically geared towards the needs of your audience.

A young girl playfully holds a magnifying glass to her face, making one of her eyes appear larger. She wears glasses and stands confidently in a bright room, smiling slightly.

Social Media & Content

Crafting safe and impactful social media content

Two young women smile and laugh while looking at their smartphones together.

Whether it's Instagram, YouTube or TikTok, content creation, social advertising or influencer marketing, we create meaningful and safe content, shaping the experience for new generations.

Two young women smile and laugh while looking at their smartphones together.

Campaigns

Maximizing engagement with results-driven campaigns

A group of colleagues smile while brainstorming, placing sticky notes on a glass wall. They appear engaged and collaborative, planning or discussing ideas in a work setting.

Make a statement with clarity and a scalable experience plan for maximum engagement. The Kidzsmart team offers a results-driven strategy for your all campaign requirements, covering everything from the initial concept and implementation to ongoing KPI monitoring.

A group of colleagues smile while brainstorming, placing sticky notes on a glass wall. They appear engaged and collaborative, planning or discussing ideas in a work setting.

Creating Design & Film

See the world through the eyes of the target group

A young girl with painted hands smiles joyfully, showing off her colorful fingers. She is enjoying a playful and creative moment, engaging in finger painting with bright colors.

Whether print, animation, design 2D and 3D, video or motion, we speak the visual language of your target demographic - children, young people and families.

A young girl with painted hands smiles joyfully, showing off her colorful fingers. She is enjoying a playful and creative moment, engaging in finger painting with bright colors.

Live & Activation

Authentic connections with your audience through live experiences

A group of friends joyfully throws colorful confetti in the air during an outdoor celebration. They are wearing fun sunglasses and accessories, enjoying a festive moment together.

Bring your brand to life! Closer to your target audience than ever before – through fostering genuine interactions between your brand and children, youth, and families, right at the point of sale.

A group of friends joyfully throws colorful confetti in the air during an outdoor celebration. They are wearing fun sunglasses and accessories, enjoying a festive moment together.

Digital Services

Transforming the digital experience

A young boy smiles as he works on a laptop in a classroom, focused on his task. Another student is visible in the background, engaged in writing.

Websites, app, UX and UI design: Connect with your audience through custom safe, digital solutions, while making a positive impact.

A young boy smiles as he works on a laptop in a classroom, focused on his task. Another student is visible in the background, engaged in writing.

Our clients

Agency Group & Leadership

Ambrose Hong, CPA, CGA

President & CEO

ambrose@we-are-family.com

Daniel Asel, RGD

Creative Director

daniel@we-are-family.com

Darren Paul

Director of Business and Partnership Development

darren@we-are-family.com

Jasmine Kafka, ACC, CLC

Dircetor of Strategic Accounts

jasmine@we-are-family.com

Evon Tsang, CPA, CGA

Director of Accounting and Administration

evon@we-are-family.com

Pierre Gilbert

Director of Project Management

pierre@we-are-family.com

Let's connect

We look forward to hearing from you!