Defining and Building Brand DNA 

If you want to refine your brand’s offering or are thinking about changing its direction, the first step is understanding what your audience thinks about it now. Our brand DNA service enables you to understand exactly where your brand sits in consumer’s minds and where the potential opportunities are. 

Fan Strategy

Your fanbase is your greatest asset. We can help you understand who they are, why they’re fans, and how you can increase their affinity and brand loyalty. We use the Fandom model, a tool that clarifies your brand’s strengths, weaknesses, and broad appeal to its fanbase. From there, we create an action plan to help you maximise your brand’s appeal.

Commercial Strategy

Our commercial strategy services cover everything from price point analysis to business modelling. Our data driven strategies help you mitigate the risks while you plot your path forward.