We Offer

Qualitative Research 

We’re experts, but that doesn’t mean we’re done learning. And we believe one of the best ways to find out what we want to know is simple: going out and talking to people. From the latest online tools to talking to kids and families through friendship triads, school sessions, or self moderated slumber parties, we have an array of methodologies that enable us to understand why children, teens and families do the things they do. Our qualitative researchers uncover the whys behind the thoughts, action, and behaviours of kids, teens, and families.

Quantitative Research

Our quantitative offering helps you uncover what’s happening with your target audience and backs up the qualitative whys with hard data. We can help you understand the prevalence of an opinion or behaviour, discover new opportunities, and make decisions based on what’s happening in the real world. Our range of tools includes everything from large scale web surveys to a quick question omnibus. We work with the world’s largest panel providers and the latest software to ensure a robust and representative analysis.

Online Communities

We enjoy running online communities in all their forms: from pop ups that are live for two weeks and then disappear or longitudinal panels that give us access to audiences on an ongoing basis.  

Data Analysis

At We Are Family, we crunch data. Whether it’s our own primary research or your existing data sets, we’re masters of data analysis and presentation. We create easily readable dashboards for you and your team, helping to tell the stories hidden deep in the numbers!

Audience Segmentation  

No audience is one, big homogenous group. We’ll help you break down your target into subgroups to tailor messaging and build deeper connections. We work with demographics or behavioural segmentation depending on your needs.

Our Tools & Methodologies

Online in depth interviews (IDIs) Using the latest research tools to enable client participation and quick analysis 

 

Media labs Our bespoke research set up that enables us to track and measure media engagement, enjoyment and comprehension

Online communities Focussing on engaging hard-to-reach audience groups

Focus groups From one off ‘quick dips’ to huge global studies

Desk research Using the latest AI tools and information sources

Quantitative surveys Including video responses, heat mapping, MaxDiff, conjoint analysis, price sensitivity, youth focused gamification research, TURF and more

Eye tracking Both in facility and in-home

Tween council Our own global standing panel of tweens

Co-creation workshops Working with the audience to shape a client’s ideas

Online diaries Tracking media consumption, food, sports participation and other day to day activities

Shop-alongs, eat-alongs, ride-alongs If your audience do it, we can do it with them

In home ethnography Spending time with your audience in their homes

Infographics and dashboards Making the data ‘zing’