The Campus at BMW Welt – Future Edutainment for Children, Teenagers, and Adults
OVERVIEW
BMW The Campus is an innovative and inspiring hub located at the heart of the BMW Group's Munich headquarters. It is a place where creativity, collaboration, and cutting-edge technology come together to shape the future of mobility. The Campus serves as a central meeting point for employees, partners, and visitors from around the world, fostering a dynamic environment for exchange and innovation.
Our Client
The Campus is the BMW Group's in-house educational communication offering on future topics such as mobility, sustainability, and digitalization. Visitors from around the world can engage with future-related questions and acquire future skills in various experience spaces and workshops through interactive, digital, and analog exhibits: How do we want to live, work, and be mobile in the future?
The Task
Conceptualization, operation, and further development of The Campus offerings, and expansion to include target groups such as parents, grandparents, adults, and businesses.
Our Solution
The Campus at BMW Welt in Brief
We are Family plans and implements activities around innovative topics for people of all ages at The Campus in BMW Welt. Companies can book team-building events or training sessions. Schools will find a diverse, curriculum-linked offering in the BMW Junior Program, and families can enjoy events or celebrate birthdays in the facilities. All workshops are supervised by educationally trained staff.
Inspiring Adults – The Innovative Workshop Offering at BMW The Campus
Mobility, sustainability, the world of tomorrow – we inspire adults with contemporary and targeted workshops on these topics. Creativity and teamwork are always emphasized: in the Campus workshops, adults can experiment with different materials, create their own products, and learn about BMW's design ideas. Our team continuously develops the workshops based on the latest insights and current topics such as circular economy.
Team Events with Added Value
Exploring future topics as a team, finding solutions, learning new things, and having a lot of fun: our experts present teams with major contemporary questions, such as what the future of mobility looks like and what a sustainable mode of transportation is. In the team-building event, participants work creatively, efficiently, and most importantly, collaboratively under guidance to move from concept to prototype.
Co-Creation and Panel Surveys – The Basis of Our Communication Concept
Insights are the foundation of our work: that's why We are Family has developed target group-specific communication recommendations for the BMW Junior Program based on co-creations and panel surveys. Together with the target group, we have developed strategies to effectively reach existing and new audiences – from renaming to designing and theming the on-site offerings.
