Bedford Borough Family Hubs

BRAND & COMMUNICATIONS STRATEGY, CREATIVE

Our Client

The Family Hub programme aims to support families from conception, through the child’s early years, to later childhood, up to the age of 19 (or 25 for young people with special educational needs and disabilities). Using a whole family approach to provide a single access point to family support services, integrated across health (physical and mental health) and social care as well as voluntary and community organisations and education settings.

At a Glance

We combined findings from the Council’s and Government’s research with a needs assessment to identify gaps and community preferences.

We delivered a comprehensive strategy including, brand personas, Tone of Voice Guide, content pillars, and a tailored channel approach.

We created new brand guidelines to make their core messages more accessible and expand the brand’s visual language.

We created a range of social media assets to draw attention and traffic to the Family Hubs.

The text "What are Family Hubs? If you're a parent or carer in Bedford Borough, then they're for you!" on a red background with additional colors green, orange and white.
The text "Family Hubs are welcoming places where families in Bedford Borough can go to..." on a white background with the colors green and red, surrounded by colorful, smiling arms and hands.
The text "Read a story" on a white background with an illustration underneath showing two teddy bears on a table with a bookshelf behind them.
The text "Have Fun" in large white letters on a green background, surrounded by colorful, smiling faces. Below this, in smaller letters, it says: "From cooking to crafts, we've got low-cost activities for everyone, young and old!"

The Details

The Bedford Borough Council Family Hubs team wanted a partner to build a comms strategy across digital, OOH and earned channels to engage parents and carers of children and young people aged 0-25 in the greater Bedford area to drive traffic to The Family Hubs.

Our Approach

  • We combined findings from the Council’s and Government’s research with a needs assessment to identify gaps and community preferences.
  • We delivered a comprehensive strategy including, brand personas, Tone of Voice Guide, content pillars, and a tailored channel approach.
  • We created new brand guidelines to make their core messages more accessible and expand the brand’s visual language.
  • We created a range of social media assets to draw attention and traffic to the Family Hubs.

The Outcome

The brand guidelines we delivered were highly valued by Bedford Borough, helping them build a brand identity that their audience can recognize across all platforms. As well as this our ad campaign performed exceptionally well, surpassing average KPIs for all metrics, with ad recall rate increasing by 1200% showing an incredible increase in brand recognition.

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