Barmer Insurance

The Campus-Coach at a Glance:

We are Family transformed the BARMER Campus-Coach into a digital platform for educational communication and health prevention with a web portal and app. This platform provides targeted content and specially designed digital events on nutrition, fitness, stress, and addiction for universities and students. We partnered with 7Mind to offer students a free annual subscription to the 7Mind Study App for mindfulness and meditation exercises. Live events at universities further integrate the Campus-Coach into students' daily lives. The BARMER Campus-Coach was awarded the Bronze Stevie Award 2023 for Health Education and Awareness.

The target audience includes universities, students, and Gen Z. Since Gen Z primarily uses smartphones, we developed both a web portal and an app as the core of the Campus-Coach. The focus was on creating a user-specific interface and experience, along with continuous content creation on nutrition, fitness, stress, and addiction, following current prevention guidelines. We regularly update the platform, events, and topics based on evaluations and biannual surveys from participating universities and students.

At We are Family, we believe in the power of personal interactions to build brand loyalty, and this can also be achieved digitally. For the BARMER Campus-Coach, we develop, plan, and conduct digital live events. Our Video & Motion team films and hosts events such as co-cooking sessions and psychotherapist-led Deep Talks, organizes webinars, and turns interactive Fuck-Up Nights into engaging student events. We ensure 100% anonymous participation for all attendees.

The key to the success of the BARMER Campus Coach lies in universities and students—the target audiences of the program. As experts in educational communication, we directly engage with universities as the primary multipliers of our preventive offerings and provide support throughout their membership with the Campus Coach. To facilitate this, we have established a dedicated interface that maintains constant contact with the universities and supports them with preventive measures such as round tables. Through targeted, accompanying activation via cross-media communication strategies like influencer marketing and tangible informational materials, we engage universities and students with the Campus Coach program.

Whether it's success monitoring using OKRs, cost control, billing, managing service providers, or editorial, event, and project planning: success is not possible without professional project management. The project managers at We are Family therefore support the BARMER Campus Coach in close coordination with our client, ensuring smooth operations both behind the scenes and in the digital realm.