We’ve been developing successful campaigns for over 20 years
Our Specialities:
- Influencer marketing
- Events and experiences
- Partnership strategies
- Media planning buying
- PR and promotions
- SEO and ASO
Whether we’ve developed your creative assets or we’re working with third party content we'll help you reach your audience
We Offer
Social Media Marketing
Social media is an important tool for reaching parents and teens. We'll help you develop a coherent social media strategy that is appropriate for your target demographic. From TikTok to Twitter, we’ve got you covered.
Events and Experiences
Events and experiences are a great way to deepen your relationship with your audience. Nothing beats seeing people excited about your products first hand! We’ve worked on everything from catwalk shows for toy launches, to festival pop ups and trade exhibitions. Our team can deliver events anywhere in the world, from touring shows to semi-permanent exhibits.
Media Planning and Buying
Our research background is the supporting pillar of our media planning service. To reach your audience, we use our analytical skills and industry experience to identify the best channels and prime time slots. We can help you with both traditional marketing channels (television, radio, print) and digital channels (websites, social media, streaming).
Frequently asked questions
How do brands use influencer marketing to reach kids?
Brands use influencer marketing to connect with kids and parents in a way that feels authentic and native to the platforms they already spend time on. Rather than traditional advertising, creators act as trusted voices who can bring products and experiences to life through storytelling.
For younger audiences, this often means working with family creators, kid-safe influencers, or parent creators, ensuring content is both engaging and appropriate. For older kids and tweens, brands collaborate with creators who reflect their interests, from gaming and music to fashion and lifestyle.
What is the best media strategy for marketing to families?
There is no single media strategy that works for every family marketing campaign. The most effective approach depends on the audience, product and objectives. However, successful family marketing campaigns recognise that they are often speaking to both parents and children, each with different needs and their own interests and motivations.
A strong family media strategy typically combines multiple channels, including digital platforms such as YouTube and social media, using age-appropriate placements and content suitable for shared or supervised experiences. Alongside this, trusted environments such as podcasts, newsletters and influencer content help reach parents and build credibility.
Search marketing and paid media also play an important role by helping brands reach parents and caregivers when they are actively researching products or services.
The key is creating consistent messaging across channels. Content that captures a child's interest should be supported by messaging that gives parents confidence, whether that’s through demonstrating value, safety, quality or educational benefits.
The most successful family marketing campaigns are multi-channel, informed by real family behaviours and designed around shared experiences that resonate with both parents and children.
What social media platforms are most effective for reaching Gen Z?
The most effective social media platforms for reaching Gen Z are those that are creator-led, content-driven and deeply embedded in youth culture.
Currently, the platforms that have the greatest impact include TikTok, YouTube and Instagram. TikTok is a key destination for trends, discovering new things and cultural conversations. YouTube remains highly influential through both long-form video and Shorts, while Instagram continues to play an important role in visual storytelling, creator partnerships and community building.
However, successful Gen Z marketing is not just about choosing the right platform. It is about creating content that feels authentic, entertaining and relevant to the audience. Gen Z has grown up with digital media and is highly skilled at recognising content that feels overly promotional or disconnected from their interests.
The brands that connect most effectively with Gen Z are those that understand the culture of each platform, work with creators strategically and produce content that adds value rather than simply delivering an advertising message.