Our strategy service spans marketing and commercial strategy. Our preliminary research means that we’ll have a firm take on your audience, your industry, and the wider landscape, so we can help you identify your goals and find the best ways to achieve them. We use our skills as market researchers to analyse your market position, understand your target audience, and make use of current trends to identify the pathways for growth, create value propositions, and drive customer demand.

Defining and Building Brand DNA 

• If you want to refine your brand’s offering or are thinking about changing its direction, the first step is understanding what your audience thinks about it now. Our brand DNA service enables you to understand exactly where your brand sits in consumer’s minds and where the potential opportunities are. 

Commercial Strategy

• Our commercial strategy services cover everything from price point analysis to business modelling. Our data driven strategies help you mitigate the risks while you plot your path forward.

Fan Strategy

• Your fanbase is your greatest asset. We can help you understand who they are, why they’re fans, and how you can increase their affinity and brand loyalty. We use the Fandom model, a tool that clarifies your brand’s strengths, weaknesses, and broad appeal to its fanbase. From there, we create an action plan to help you maximise your brand’s appeal.

Social Media Strategy

• Social media can feel intimidating and it can be hard to know where to start, so our social media strategy service is built from the ground up. We offer analysis of your current profiles as well as your competitors and wider industry to help you understand the most relevant platforms, schedule, and ideal outcomes. Then we use audience insights and analytics to pinpoint how you can improve and take you, step-by-step, through the process of designing and actioning a content plan. We can help you make content or give you the knowledge, tools and tips you need to grow a successful social media presence.